Ideas for 2009
January 27, 2009 by John · Leave a Comment
Internet
Objective
Send targeted traffic to appropriate landing pages to increase conversions
Components
StudentFriendlyApartments.com - A hub site of landing pages targeted to students of universities in the vicinity of our properties. Elements include; a give-away to collect email addresses which we can add to a database to market to throughout the year, flyer downloads for viral distribution, interactive map and floor plans, MySpace, Twitter and Facebook integration.
SeniorFriendlyApartments.com – a hub site of landing pages similar to StudentFriendlyApartments.com, targetting the senior audience.
EPMApartamentos.com – a site (and marketing materials) in Spanish listing properties in the vicinity of Spanish-speaking populations. (Systran translates automatically)
Promotion methods can include; Pay-Per-Click, SEO, social media, flyers, niche publications.
Property Reviews
Objective
To improve our standings on 3rd party apartment review sites and to develop our own review/ratings website.
Components
EmpirianSurvey.com – Survey website/application that can be utilized to collect resident reviews of our properties. This data can be distributed to 3rd party survey sites, as well populate our own site. A special offer or contest would be used as an incentive for residents to participate.
EPMReviews.com – A site that presents reviews of our properties from our residents to organically rank in search engines for “Apartment Name + Review or Rating). This site would counter some of the negative reviews of our properties on 3rd party sites.
Marketing Collateral
Objective
Provide properties with customized marketing materials
Components
Benson Media (07645) – Offers over 200 custom products to our properties; business cards, brochures, banners, rack cards, etc.
EPMMarketing.com – Hub site for ideas and templates.
Renewal Menu
January 26, 2009 by John · 4 Comments
District Manager, Jennifer Moran submitted her resident retention idea and design – The Renewal Menu. The brochure contains a $5 coupon off a rent increase and an option to select a reward for renewing.
File Format: Microsoft Publisher
Download
Inside Copy:
We appreciate your continued residency and hope you decide to stay! We would like to show our appreciation by offering you your choice of an upgrade or service to your apartment!
- Carpet cleaning
- New lighting fixtures
- New sink
- New cupboards
- Professional cleaning of your apartment
A special offer to our 5 YEAR residents!
- Painting of your apartment
- New carpet or vinyl
