Announcing the Retention Center

The Empirian Retention Center is an area on EPMMarketing.com which will include ideas and support material to assist property managers in their resident retention efforts.

This area will open in early January.

PPC 101 – What is Pay Per Click? – Part 1 of 4

Over the past 10 years, search engines have completely changed the way people find and gather information on the web. In fact, search engine usage has exploded in recent years, and is now the second most popular activity on the Internet, just behind email.

People have come to rely heavily on search engines for all their information needs. Just type a few words into your favorite search engine, and within a fraction of a second, you’ll get back thousands – even millions – of related web pages matching your search.
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