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Cardinal Interactive Brochures and Floorplans

November 25, 2008 by John · 1 Comment 

Cardinal Interactive Brochures and Floorplans are templates you can personalize for your Cardinal properties.

Instructions, Previews and Files to Download are included in this post.

Design Previews

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Direct Mail Project Designs

November 18, 2008 by John · 1 Comment 

Click images below to view direct mail artwork

Ratings and Reviews – Upholding Your Web Reputation

November 14, 2008 by John · 3 Comments 

Everyone’s a Critic

I’m sure every property manager has witnessed the “power of the web” – the internet is the undisputed champion of the targeted lead. Many of you will agree that a major portion of your closed leads are generated via aggregator sites (sites that pull listing data, such a Rent.com), online classifieds and other methods of web advertising… and that’s good – Great in fact!

With the opportunity of telling the world about your wonderful community comes the potential downside of opening a forum for displeased residents to criticize your efforts. Some will have good reason to complain – others may be out to harm.

While we strive to address complaints to improve our properties, we of course would rather deal with them in a more private manner than a public announcement that any prospective tenant may stumble across (or may be actively searching for). Negative reviews and ratings online are bad for business – very bad. Read more

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